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Streaming technology services

Core services

I offer six core streaming technology services to improve performance, reduce costs, and keep video delivery reliable across the full streaming stack.

Advanced video codec optimisation

Codec optimisation is the work of selecting and tuning video compression and the encoding ladder to lower bitrate while holding visual quality. I work across H.265 (HEVC), H.264 and AV1 for live and VoD workflows, and measure quality against bitrate using VMAF, SSIM and PSNR on your own reference content. The result is smarter compression: lower cost and better quality.

Streaming platform audits

A streaming platform audit is a structured review of performance, video quality, scalability and security that surfaces inefficiencies and cost-reduction opportunities. It covers performance benchmarking, video quality analysis, scalability assessment and security compliance review, and delivers fixes you can act on for stability, quality and cost control.

Custom OTT and CDN architecture

OTT and CDN architecture is the end-to-end design of how video is packaged, delivered and cached for live and on-demand viewing. I design for VoD and live streaming across cloud, on-premise and hybrid models, covering technical design, infrastructure review and capacity planning.

Expert streaming project leadership

Project leadership here means interim, hands-on ownership of a streaming initiative. I provide strategic guidance, operational management, knowledge transfer and cross-functional collaboration to get projects delivered, drawing on over 20 years in the industry.

Expert streaming technology consultation

Technical consultation is independent advice on the decisions that carry real cost: technology selection, platform migration and vendor evaluation. I cover OTT development, CDN optimisation and advanced codec implementation, with current industry trend analysis behind every recommendation. I maintain direct contacts with friends and partners in the industry

Comprehensive streaming solutions

Custom engineering covers unique requirements that fall outside the standard services: emerging technology integration, advanced troubleshooting, non-standard workflows and experimental development.

MARCELPOELSTRA.COM streaming technology services
MARCELPOELSTRA.COM Streaming technology services

Every service is hands-on and results-driven, with measurable improvements and lasting benefits.

Frequently asked questions

What is video codec optimisation?

It is selecting and tuning video compression (H.264, H.265 and AV1) and the encoding ladder to lower bitrate while holding visual quality. I measure quality against bitrate using SSIM, VMAF and PSNR on your own reference content.

What does a streaming platform audit cover?

Performance benchmarking, video quality analysis, scalability assessment and security compliance review. It identifies technical inefficiencies, quality gaps and cost-reduction opportunities, and delivers fixes you can act on.

Can codec optimisation actually reduce cost?

Yes. For one European broadcaster, a platform audit and codec optimisation cut bandwidth requirements by 40% while improving visual quality.

Which cloud platforms do you work with?

AWS, Google Cloud Platform and Linode (Akamai Cloud), as well as on-premise and hybrid setups.

Do you provide interim or project leadership?

Yes. I provide interim leadership for streaming initiatives: strategic guidance, operational management, knowledge transfer and cross-functional collaboration, drawing on over 20 years in the industry.

Do you work with clients outside the Netherlands?

Yes. I am based in Harderwijk in the Netherlands and work with clients across Europe and internationally.

Next steps

Explore our technical expertise or contact me to discuss your specific streaming technology requirements.