MARCELPOELSTRA.COM Fast forward with streaming media
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Streaming technology expert Marcel Poelstra

Streaming technology expertise

MARCELPOELSTRA.COM brings 20+ years of full-stack streaming technology expertise spanning the evolution from early video-over-IP systems in the 90's to advanced contemporary OTT and CDN platforms. Our broad technical knowledge and experience encompasses video compression, OTT platform architecture, and infrastructure deployment.

Technical competencies

Video codec implementation

Advanced H.264, H.265 (HEVC), and AV1 codec implementation based on encoding profile analysis. This includes bitrate optimisation and both visual and objective quality assessment using SSIM, VMAF, and PSNR metrics. Additionally, we specialise in codec migration strategies and compatibility testing across diverse devices and use cases.

OTT platform architecture

End-to-end system design including content preparation and packaging workflows. Furthermore, playback optimisation for both live streaming and video-on-demand with scalability and fault tolerance design.  Focus on robust performance

CDN integration

Content delivery network architecture, multi-CDN strategies, and edge computing deployment. Traffic distribution optimisation including CDN selection, configuration, and performance tuning. ocus on global content delivery efficiency.

Cloud and hybrid architectures

Deployment of streaming media backends across Amazon Web Services, Google Cloud Platform, Linode (Akamai Cloud), and Stackit platforms as well as on-premise or hybrid. This includes containerised deployments using Docker and Kubernetes, protective proxy server configuration with NGINX, and media processing with FFmpeg. See also a list of my preferred industry friends and partners here

Infrastructure capabilities

Broadcast infrastructure

Integration of traditional broadcast systems with modern streaming platform setups. We specialise in hybrid workflows connecting broadcast facilities with OTT delivery systems. This ensures seamless multi-channel distribution. Live simulcast streaming as well as catch-up television setups.

Network engineering

IP networking, firewall configuration, load balancing, and streaming transport protocols. Ensuring robust, secure, and scalable network architectures supporting high-volume video delivery.

Performance optimisation

Capacity planning, disaster recovery implementation, and monitoring systems. Focus on end-user quality of experience and operational cost efficiency.

Frequently asked questions


Which video codecs do you implement?

H.264, H.265 (HEVC) and AV1, with bitrate optimisation and quality assessment using SSIM, VMAF and PSNR, plus codec migration and compatibility testing across devices.

What is a multi-CDN strategy?

It delivers content through more than one content delivery network for resilience and performance. I design CDN architecture, multi-CDN strategies and edge computing deployment, including CDN selection, configuration and performance tuning.

Do you integrate broadcast with streaming?

Yes. I design hybrid workflows that connect broadcast facilities to OTT delivery for multi-channel distribution, including live simulcast and catch-up television.

Which tools do you use for media processing and delivery?

FFmpeg for media processing, NGINX for proxy and web server configuration, and Docker and Kubernetes for containerised deployment.

How much experience do you have?

Over 20 years in streaming technology, from early video-over-IP systems in the 1990s to current OTT and CDN platforms.

Next steps

Review the example case studies or contact us to discuss your specific technical requirements.