Marcel Poelstra
Streaming technology consultant
About Marcel
I'm Marcel Poelstra, an independent streaming media technical consultant with over 20 years of experience in video streaming technology. Having worked as a senior consultant with Europe's leading broadcasters and media providers, I bring strategic technical insight and operational excellence to every engagement.
Professional background
AI work with clients across Europe and internationally. Additionally, I specialise in video streaming technology. My expertise encompasses over 20 years of hands-on experience in developing OTT platforms. Furthermore, I optimise video delivery systems for broadcasters, telecommunications providers, and digital media companies.
My consultancy emerged from deep technical expertise combined with strategic insight. This comes from working with European national broadcasters including NPO, SBS, and ITV. Moreover, I work with streaming platforms such as MUBI and Pathé Thuis. I also worked with telecommunications companies including VodafoneZiggo.
As a result, I deliver practical, vendor agnostic advice. This produces measurable improvements in performance, cost efficiency, and user experience.
Technical foundation
My expertise spans the complete streaming technology stack. This ranges from advanced video codec optimisation through to enterprise scale CDN architecture. I specialise in H.264, H.265, and AV1 codec implementations. Additionally, I design efficient encoding ladders that reduce bandwidth costs whilst maintaining superior visual quality.
My architectural work encompasses cloud infrastructure deployment across AWS, GCP, and Linode platforms. I have particular strength in hybrid cloud and edge computing scenarios. Furthermore, I maintain deep proficiency in Linux systems administration and containerisation with Docker.
I also specialise in web server optimisation using NGINX and media processing with FFmpeg. This technical foundation enables me to diagnose complex performance issues. Moreover, I implement robust monitoring systems and design failover mechanisms. These ensure consistent service availability across diverse geographic regions and device types.
Industry recognition
Throughout my career, I have supported major organisations. These include national broadcasters, international streaming platforms, and technology innovators. My collaborative approach extends to working alongside industry technology partners such as Unified Streaming, Bitmovin, Bunny.net, MediaLab, and Akamai.
Specifically, I prefer working with Unified Streaming, Bitmovin, Bunny.net, MediaLab, and Akamai. This ensures clients benefit from optimal technology integration tailored to their requirements. MARCELPOELSTRA.COM develops innovative streaming approaches. Additionally, I consistently drive technical innovation in areas ranging from low-latency delivery.
My approach emphasises clear communication, practical implementation, and sustainable long term outcomes, making sure these align with business objectives.
Next steps
If you require independent expertise for streaming technology initiatives, I offer strategic consultation, technical leadership, and hands-on implementation support. These are designed to deliver exceptional results for your platform and audience.