# MARCELPOELSTRA.COM > Fast forward with streaming media --- ## Pages - [Privacy Policy](https://marcelpoelstra.com/privacy-policy/) - [Contact](https://marcelpoelstra.com/contact/) - [Example case studies](https://marcelpoelstra.com/example-case-studies/) - [Streaming technology expertise](https://marcelpoelstra.com/streaming-technology-expertise/) - [Marcel Poelstra streaming consultant](https://marcelpoelstra.com/marcel-poelstra-streaming-consultant/) - [Streaming technology services](https://marcelpoelstra.com/streaming-technology-services/) - [Home](https://marcelpoelstra.com/) --- # # Detailed Content ## Pages - Published: 2025-08-19 - Modified: 2025-08-19 - URL: https://marcelpoelstra.com/privacy-policy/ Who we are Suggested text: Our website address is: https://marcelpoelstra. com. Comments Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic. com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Media Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. Cookies Suggested text: If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for... --- - Published: 2025-08-18 - Modified: 2025-08-25 - URL: https://marcelpoelstra.com/contact/ Contact Invitation: Join me for a coffee? If you're within driving distance of my location, I still prefer the old fashioned face-to-face meetings. Nothing beats a personal discussion, even better accompanied by a whiteboard.  Please contact me directly using the details below to sort this out. If meeting face-to-face isn't possible for you, or if you'd prefer to meet online first, you can find my meeting calendar at the bottom of this page. Just feel free to pick a convenient time slot and book online. Get in touch Based in Harderwijk, the Netherlands, and working with clients across Europe and internationally. Whether you require strategic guidance for OTT platform development, technical expertise for streaming infrastructure optimisation, or interim leadership for complex streaming initiatives, I am ready to discuss how my experience can benefit your organisation. We prioritise direct communication and typically respond to enquiries within 24 hours. Our approach focuses on understanding your specific requirements and providing clear, actionable recommendations that align with your business objectives and technical constraints. Consultancy enquiries For consultancy enquiries, please provide details while requesting a meeting, about your current streaming infrastructure, specific challenges you're facing, and desired outcomes. This information enables us to provide targeted recommendations and determine how our expertise can best support your streaming initiatives. We offer initial consultation calls to discuss project requirements and explore potential collaboration opportunities. These discussions help establish project scope, timeline requirements, and deliverable expectations whilst ensuring alignment between your needs and my capabilities. --- - Published: 2025-08-17 - Modified: 2025-08-20 - URL: https://marcelpoelstra.com/example-case-studies/ Example case studies (Anonymous) Platform optimisation A major European broadcasting organisation experienced escalating video delivery costs and inconsistent playback performance across their OTT platform. Through comprehensive platform audit and codec optimisation, I delivered a 40% reduction in bandwidth requirements whilst improving visual quality metrics. The implementation included H. 265 codec migration, adaptive bitrate ladder redesign, and CDN configuration optimisation. The optimisation process involved detailed analysis of encoding profiles, identification of redundant quality tiers, and implementation of advanced compression techniques. Results included reduced infrastructure costs, improved user experience metrics, and enhanced platform scalability for future growth requirements. Cost reduction A telecommunications provider required significant operational cost reduction across their video streaming infrastructure whilst maintaining service quality standards. Strategic CDN optimisation and intelligent caching implementation, achieved cost reductions exceeding €200K annually. The approach included multi-provider CDN strategy, traffic routing optimisation, and automated scaling mechanisms. Implementation involved comprehensive traffic analysis, identification of inefficient delivery patterns, and deployment of intelligent routing algorithms. The organisation achieved substantial cost savings whilst improving content delivery performance and reducing latency across their service regions. Performance improvement An international streaming platform faced user experience challenges including extended video startup times and frequent playback interruptions. Systematic performance analysis and infrastructure optimisation, resulted in a 60% improvement in video startup times and 75% reduction in playback failures. The approach included origin server optimisation, content pre-positioning, and adaptive streaming improvements. The transformation involved detailed user experience analysis, identification of performance bottlenecks, and implementation of proactive content delivery strategies. Results included improved customer... --- - Published: 2025-08-11 - Modified: 2025-08-20 - URL: https://marcelpoelstra.com/streaming-technology-expertise/ Our expertise MARCELPOELSTRA. COM brings 20+ years of full-stack streaming technology expertise spanning the evolution from early video-over-IP systems in the 90's to advanced contemporary OTT and CDN platforms.  Our broad technical knowledge and experience encompasses video compression, OTT platform architecture, and infrastructure deployment. Technical competencies Video codec implementation Advanced H. 264, H. 265 (HEVC), and AV1 codec implementation based on encoding profile analysis. This includes bitrate optimisation and both visual and objective quality assessment using SSIM, VMAF, and PSNR metrics. Additionally, we specialise in codec migration strategies and compatibility testing across diverse devices and use cases. OTT platform architecture End-to-end system design including content preparation and packaging workflows. Furthermore, playback optimisation for both live streaming and video-on-demand with scalability and fault tolerance design. Focus on robust performance CDN integration Content delivery network architecture, multi-CDN strategies, and edge computing deployment. Traffic distribution optimisation including CDN selection, configuration, and performance tuning. ocus on global content delivery efficiency. Cloud and hybrid architectures Deployment of streaming media backends across Amazon Web Services, Google Cloud Platform, and Linode (Akamai Cloud) platforms as well as on-premise or hybrid. This includes containerised deployments using Docker and Kubernetes, protective proxy server configuration with NGINX, and media processing with FFmpeg. Infrastructure capabilities Broadcast infrastructure Integration of traditional broadcast systems with modern streaming platform setups. We specialise in hybrid workflows connecting broadcast facilities with OTT delivery systems. This ensures seamless multi-channel distribution. Live simulcast streaming as well as catch-up television setups. Network engineering IP networking, firewall configuration, load balancing,... --- - Published: 2025-08-07 - Modified: 2025-08-20 - URL: https://marcelpoelstra.com/marcel-poelstra-streaming-consultant/ Marcel Poelstra Streaming technology consultant About Marcel I'm Marcel Poelstra, an independent streaming media technical consultant with over 20 years of experience in video streaming technology. Having worked as a senior consultant with Europe's leading broadcasters and media providers, I bring strategic technical insight and operational excellence to every engagement. Professional background AI work with clients across Europe and internationally. Additionally, I specialise in video streaming technology. My expertise encompasses over 20 years of hands-on experience in developing OTT platforms. Furthermore, I optimise video delivery systems for broadcasters, telecommunications providers, and digital media companies. My consultancy emerged from deep technical expertise combined with strategic insight. This comes from working with European national broadcasters including NPO, SBS, and ITV. Moreover, I work with streaming platforms such as MUBI and Pathé Thuis. I also worked with telecommunications companies including VodafoneZiggo. As a result, I deliver practical, vendor agnostic advice. This produces measurable improvements in performance, cost efficiency, and user experience. Technical foundation My expertise spans the complete streaming technology stack. This ranges from advanced video codec optimisation through to enterprise scale CDN architecture. I specialise in H. 264, H. 265, and AV1 codec implementations. Additionally, I design efficient encoding ladders that reduce bandwidth costs whilst maintaining superior visual quality. My architectural work encompasses cloud infrastructure deployment across AWS, GCP, and Linode platforms. I have particular strength in hybrid cloud and edge computing scenarios. Furthermore, I maintain deep proficiency in Linux systems administration and containerisation with Docker. I also specialise in web server... --- - Published: 2025-08-07 - Modified: 2025-08-20 - URL: https://marcelpoelstra.com/streaming-technology-services/ Streaming technology services Core services MARCELPOELSTRA. COM delivers six core streaming technology services designed to optimise performance, reduce costs, and ensure reliable video delivery across the complete streaming technology stack. Advanced video codec optimisation Encoding profile analysis and codec migration strategies for H. 264, H. 265 and AV1 across live and VoD workflows. Quality vs. bitrate balancing leveraging SSIM, VMAF and PSNR metrics to assess performance, using your own referenced content. The end result will be smarter compression, lower cost and better quality. Streaming platform audits Health audits identify technical inefficiencies, quality gaps and cost‑reduction opportunities. They cover performance benchmarking, video quality analysis, scalability assessment and security compliance review. These audits deliver actionable fixes for stability, quality and cost control Custom OTT and CDN architecture Robust architectures for VoD and live streaming integrate cloud, on‑premise and hybrid models. Work includes technical design, infrastructure review and capacity planning. Expert streaming project leadership Interim leadership for strategic streaming initiatives provides strategic guidance, operational management, knowledge transfer and cross‑functional collaboration to ensure successful execution. This draws on over 20 years of industry experience. Expert streaming technology consultation Technical consultancy for OTT development, CDN optimisation and advanced codec implementation. It also includes industry trend analysis to support technology selection, platform migration and vendor evaluation. Provides trusted guidance for technical success. Comprehensive streaming solutions Custom engineering addresses unique requirements, including emerging technology integration and advanced troubleshooting. Innovation strategy, addressing non‑standard workflows and experimental development. Any work that extends beyond standard service offerings. All services employ... --- - Published: 2025-06-10 - Modified: 2025-08-27 - URL: https://marcelpoelstra.com/ "I'm Marcel Poelstra, an independent streaming media technical consultant with over 20 years of experience in video streaming technology. Having worked as a senior consultant with Europe's leading broadcasters and media providers, I bring strategic technical insight and operational excellence to every engagement. " Streaming technology that scales your vision Battle-tested expertise & next-gen solutions Your streaming video platform faces pressure from every direction. Viewer expectations rise whilst operational costs spiral. Legacy systems creak under modern demands. You need more than quick fixes. We offer comprehensive streaming technology solutions including codec optimisation, platform audits, system architecture design, project leadership, and technical consultation. Read more Professional streaming technology consultancyDelivering proven solutionsOTT platforms -- CDN architecture -- Video delivery optimisation //lc-needs-hard-refresh 20+ years of real-world experience means... We don't just solve technical problems, but understand your business. A quarter-century of experience in video and streaming, encountering every pitfall and making every mistake, means you don't have to.   Get genuine advice on technology and solutions based on actual field experience. When Dutch honesty meets proven results... Honouring our heritage with trademark clarity and a sharp nose for spotting genuine solutions versus marketing buzzwords. Why run in circles forever when you can move forward confidently with someone who cuts through the noise? Up to date, but knowing where it came from means... Keeping up to speed, hands-on with the latest and greatest tech, brings modern solutions, while respecting the legacy. - Cloud-native solutions (AWS, GCP, Linode)- Modern video codecs (AV1, HEVC, VP9)- Edge... --- ---